Hardware and IoT is hard
Early choices set the limits on what the product can become, what it will cost, and how fast you can deliver later. Things go wrong where the team doesn't see the connection: between prototype and production, between engineering and business, or when the organisation can't keep up.
I've done this for 17 years, and I've seen what works, where it goes wrong, and which detours cost the most.
Meander was started to help others get good at this faster.
What I do
I help hardware and IoT companies build better products with fewer surprises. I work alongside you, as advisor or hands-on, wherever it's needed most.
- Product strategy and positioning
- What to build, for whom, and how to take a position in the market. Align strategy, customer needs and what the team can actually deliver.
- Concept and pilots
- Test the assumptions early — commercial, technical and financial — to bring down risk. Ideally before you've built something you can't easily change.
- Profitability and value chain
- What the product costs to build, sell, operate and support. COGS, margins, distribution and cash flow, and where in the chain things can improve.
- Architecture and delivery
- Technical choices that hold up through production, field deployment and years of operation.
- Team and process
- Help teams across the business ship steadily, especially when the organisation grows faster than its routines.
Svend Bjarne Torgersen
Selected work
Head of Product, 10 months
"Reinventing the fuse cabinet" became a niche they could both win and deliver on.
B2C platform that manages household energy use, connecting heat pumps, batteries, solar inverters and EV chargers, locally. Commercial exploration, system architecture + 3 months hands-on electronics and embedded design.
System architecture & QA, 6 weeks
Support a new product launch and evolve the architecture and platform for scale.
Technical launch support: risk review of electronics, embedded software, testing, factory test and OTA before release. Roadmap for a scalable platform to ship quality faster going forward.
My ideal clients
I work directly with founders and senior people in product, technology, or commercial:
- You've raised funding for a hardware product, and you're realising there's a lot to put in place before you can deliver.
- You're a small team running short on time, and can't afford to learn everything the hard way.
- Senior leaders facing new situations who want someone to spar with.
- You're a scale-up where the next year is about margins, distribution and cash flow, as much as growth and moving fast.
Get in touch!
No strings attached. I always enjoy meeting nice people over coffee.☕
